Gucci Flora Gorgeous Gardenia Eau De Parfum

Escape to a fantasy world where joy reigns with Gucci Flora. A floral signature for all free-spirited women bursting with positive energy.
The fragrance is designed around the Gardenia flower, admired since the dawn of time for its splendor, it would have been used in elixirs and magic potions. Inspired by this legend and the idea of ​​its mystical power, the magnificent note of white Gardenia is associated with an absolute sun of jasmine grandiflorum.

This delicious potion of joy opens with a sparkling pear blossom accord and develops into a delicate trail of brown sugar. It is contained in a new stretched bottle in pink lacquered glass and topped with a shiny gold stopper, which makes it a precious object. The Flora motif, characteristic of the House, is reimagined in a design inspired by the vision of Alessandro Michele. An essential part of the Gucci identity, the motif is a painting of colorful flowers by artist Vittorio Accornero, created for Gucci in 1966.

Directed and filmed by artist Petra Collins, starring artist, actress, pioneer and philanthropist Miley Cyrus, the #FloraFantasy campaign is a journey into a candy pink world, inspired by Japanese anime and filled with reference to pop culture, where abundance is the order of the day.

“In the Flora Gorgeous Gardenia campaign, the challenge has been to signify an unexpectedly flowery universe. It's Miley Cyrus who plays the sources of inspiration, an artist with both rock'n'roll and eclectic minds… After all, why shouldn't the rock'n'roll attitude be compatible with the? flowery universe of Flora? - Alessandro Michele.