Gucci Bloom Eau De Parfum

Capturing the contemporary spirit, the diversity and the authenticity of Gucci women, Bloom is the first perfume of artistic director Alessandro Michele for Gucci.

Designed like a stroll in the heart of a lush garden, Bloom is a fragrance that flourishes as its name suggests.
The natural notes of tuberose and jasmine leave an intense and unexpected floral trail on the skin. Rangoon Creeper, flower discovered in the south of India which diffuses a powdery floral perfume, passes from white to pink then to red when it hatches.
The campaign describes the ability of the fragrance to transport the wearer to the green garden that inspired it.